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Experts Name the Top 19 Solutions to the Global Freshwater Crisis


Circle of Blue Water News
05/11/2010

Virtually every industry in the world anticipates sweeping systemic transformation over the next decade in their strategic planning, production practices, and business models, according to the Sustainability Survey Poll on Water. The global opinion poll, which released a survey of more than 1,200 sustainability experts in March, concludes that water shortages will shift public perception of the value of water, prompting governments and companies to view clean water not as a commodity to exploit but as a precious resource.

Conducted by GlobeScan, an international public and stakeholder opinion research firm, and SustainAbility, a think tank and business strategy consultancy, the poll asked, “What are the technologies or changes in behavior which show the most promise for addressing water shortages over the next 10 years?” THE experts’ responses generated 19 consensus solutions.

Jeff Erikson, senior vice president at SustainAbility, told Circle of Blue that the decisions executives make to respond to freshwater scarcity will penetrate almost every aspect of their business operations. The varied solutions revealed the complexity of coping with water scarcity. Population growth, urban development, farm production and climate change are increasing competition for fresh water and producing shortages. Here’s a look at the first five areas where experts feel needed solutions will come.

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