Blue Businesses Unite for Clean Water

California boasts 1,100 miles of coastline, 215,000 miles of rivers and 3 million acres of lakes, bays, estuaries and wetlands. This natural capital sustains the world’s 9th largest economy, and a thriving tourism and recreation industry. California’s blue economy is a study of contrasts. It has the nation’s most productive manufacturing and agriculture industries. Its stunning coastlines and rushing rivers make it the nation’s top tourism destination. And yet the state is suffering from drought and declining water quality.

California Coastkeeper Alliance and California Waterkeeper organizations are launching a new network of businesses to protect California’s most vital and threatened natural capital—the coast, ocean, bays, rivers, and streams that power the economy. The Blue Business Council officially launches with founding members Patagonia, New Belgium Brewing Company, Clif Bar, Channel Islands Outfitters, Pura Vida Bracelets, Shelter Co., Santa Barbara Adventure Company, Poseidon Vineyard, Hotel Healdsburg, and h2hotel. In the coming year, Council members will engage their customers and employees on the droughttrash pollution and polluted runoff

Council members are commemorating the Council launch by celebrating waters that are clean and safe for swimming, surfing, paddling, fishing, wading, and splashing. Join the celebration and the photo contest by sharing images on Instagram and Twitter with #swimmableCA.

Visit the Blue Business Council website.

Read the Blue Business Council Launch Press Statement.

Learn more.

Will California Lead on Trash Pollution Prevention?

undefinedCalifornia is renowned for its iconic beaches, coast, rivers, and bays, bringing over 50 million beachgoers to the shoreline every year. However, trash is accumulating in California’s waters and on its beaches at an alarming rate.  Too many waters throughout the state are so clogged with trash that they are unfit for swimming, fishing and other uses.  Both the problem and solution reside on land.  The vast majority of trash that ends up in the ocean travels from stormwater drains to rivers and streams.  However, California has no statewide plan for how local governments should prevent trash pollution flowing into waterways. 

Over the past two years, CCKA has been advising the State Water Board on the development of a statewide Trash Policy. On June 11th, the State Water Board released its proposed Trash Policy, declaring a statewide goal of no trash in California’s coastal waters, bays, rivers, streams and lakes. The Policy will compliment local plastic bag bans and other source control measures by requiring cities to stop trash from entering storm drains that eventually lead to the ocean and other waters. Some charged with implementing the new plan are pressuring the State Board to weaken the proposed Trash Policy by making it difficult to enforce. In order for the Trash Policy to truly be effective at reducing trash pollution in California, we need the State Water Board to adopt a Trash Policy that requires a clear, straightforward path to compliance that holds each city and county responsible for achieving the same standards. Help put California on the path to trash-free waters by sending a letter to the State Water Board.

For a more detailed description of the Trash Policy, read CCKA’s briefer.

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